Closing Gaps in Perception of Data as Corporate Asset
- John Wills

- Dec 28, 2025
- 1 min read
We believe data is a critical corporate asset, right? Of course, but you would expect that, after all, we are the data people. We also see a lot of business leaders’ heads nod when the cliches ‘data is the new oil’ or ‘data is a core corporate asset’ are used. I want to test this, almost reflexive, response by drilling down and examining what that means compared to other corporate assets.

