Framework for Selling Data Initiatives
- John Wills
- Dec 28, 2025
- 1 min read
Deja Vu All Over Again
Something interesting has been happening to me over the last few months that I’ve not experienced in a while. Smart and experienced CIOs and their data leaders have been asking me for input regarding how to sell the value of a data program.
The question is a clear sign of the economic times where every dollar is being heavily scrutinized. While it’s about as fun as going to the dental hygienist, overall, I think it’s refreshing and healthy to sharpen up our vision, value propositions, and communication skills.